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2001-038 RESOLUTION NO. 2001-38 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF AVENTURA, FLORIDA GRANTING APPROVAL OF MULTI- TENANT CENTER SIGN GRAPHICS CRITERIA FOR SlGNAGE AT LOEHMANN'S FASHION ISLAND SHOPPING CENTER LOCATED ON THE EAST SIDE OF BISCAYNE BOULEVARD BETWEEN NE 187 STREET AND NE 191 STREET; PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, Section 31-191(i)(1) of the City of Aventura Land Development Regulations permits the owner of a multi-tenant center or its authorized representative to comply with the standards for non-residential district signs or alternatively, apply for approval as a multi-tenant center; and WHEREAS, the applicant, SEC Commercial Realty Group, Inc., authorized representative of The Prudential insurance Company, through Application No. 01-MTC-00, is requesting approval of multi-tenant center sign graphics criteria for signage at Loehmann's Fashion Island Shopping Center located on the east side of Biscayne Boulevard between NE 187 Street and NE 191 Street; and WHEREAS, staff recommends approval of this request subject to conditions; and WHEREAS, the City Commission has held a public hearing; and WHEREAS, the City Commission finds that the Application meets the criteria of the applicable codes and ordinances to the extent the Application is granted herein. Resolution No. 2001-38 Page 2 NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF AVENTURA, FLORIDA, THAT: Section 1. Application No. 01-MTC-00 for approval of the Multi-Tenant Center Sign Criteria dated January 17, 2001 and the Sign Package dated January 10, 2001 prepared by SEC Commercial Realty Group, Inc., attached as Exhibit "A", for signage at Loehmann's Fashion Island Shopping Center located on the east side of Biscayne Boulevard between NE 187 Street and NE 191 Street, legally described as: A portion of Tracts A and B and all of Tract C of "Regina Square Subdivision" according to the plat thereof recorded in Plat Book 113 at Page 27 of the Public Records of Dade Country, Florida, is hereby granted subject to each of the following conditions: 1) The south elevation of the Publix store be added to the exterior visibility elevations on the Site Plan. 2) Both the freestanding AMC 16 Theatre sign at the northeast corner of Biscayne Boulevard and NE 187 Street and the changeable copy wall sign on the east elevation be removed if this tenant vacates. 3) The freestanding AMC 16 Theatre sign be fitted with transparent security screens within thirty days of the date of this resolution. 4) The size reduction and decorative grillwork to the AMC 16 Theatre sign on the east elevation of the plaza be completed within three months of the date of this resolution. 5) The two new freestanding entry signs be reduced to a maximum height of fifteen feet. Resolution No. 2001-38 Page 3 6) Decorative flagpoles on the Biscayne Boulevard main entrance drive be removed within thirty days of the date of this resolution. 7) The description of portable signs in Section I. of the General Signage Criteria be amended to read that portable signs must not obstruct any drive aisle and must be placed no farther than three feet from the tenant's front door. 8) The description of "Freestanding Shopping Center Sign Holders" on Page 6 of the Sign Criteria be amended to read "Portable, Metal Frame, 5' high and 2' wide". 9) The request for "Directional/Instructional Sign" and "Courtyard Directional/Instructional Sign", Items E and F on Page 8 of the General Signage Criteria be deleted. 10) All new tenants applying for new wall signage be required to comply with the City's Sign Code for those frontages (facades) facing a public street. 11) This approval is granted exclusively to the existing Loehmann's Fashion Island Shopping Center in its current configuration. Any redevelopment, demolition or expansion of the floor area of the center will invalidate this multi-tenant center sign approval, unless approved by the City Commission. Section 2. The City Manager is authorized to cause the issuance of permits in accordance with the approvals and conditions herein provided and to indicate such approvals and conditions upon the records of the City. Resolution No. 2001-38 Page4, Section 3. This Resolution shall become effective immediately upon its adoption. The foregoing Resolution was offered by Commissioner Beskin, who moved its adoption. The motion was seconded by Commissioner Berger, and upon being put to a vote, the vote was as follows: Commissioner Arthur Berger yes Commissioner Jay R. Beskin yes Commissioner Manny Grossman yes Commissioner Harry Holzberg no Commissioner Patricia Rogers-Libert absent Vice Mayor Ken Cohen no Mayor Jeffrey Perlow yes PASSED AND ADOPTED~this 5th day °f ji~el. 2~ //3E'¢FREY M. PERLOW, MAYOR ATTEST: ~TY CLE~ APPROVED AS TO LEGAL SUFFICIENCY: CITY A~ORNEY This Re8oluti¢n was filed~ the Office of the Ci~ Clerk this/~ day of June, 2001. CITY pLERK LOEHMANN'S FASHION ISLAND Biscayne Boulevard and NE 187th Street Sign Criteria Prepared by: SEC Commercial Realty Group, Inc. Frank J. Colatosti, CSM, Property Manager January 17, 2001 We are proposing and submitting approval of Loehmann's Fashion Island as a Multi-Tenant Center. Consisting of 288,013 square feet of Gross Leasable Area, including four anchors, Loehmann's, Publix, Barnes & Noble and AMC's 16-screen theatre. The Total site is 27.10 acres. There are seven (7) entrances to the shopping center. Our signage package is divided into two (2) separate categories. The first is the Exterior Visibility Signa~e. This includes all buildings and signage visible from the main roadways. See site plan, which indicates exterior visibility. The second is the Interior Courtyard Signage, including all storefronts and signs not visible from the roadways, most of which face the interior courtyards. EXHIBIT "A" Page 2 Loehmann's Sign Criteria January 17, 2001 EXTERIOR VISABILITY SIGNAGE We believe that it is important to maintain the architectural integrity of the shopping center. Not to create a hog pog of signage that will distract from the total architectural rhythm of the site. ENTRANCE SIGNS Currently we have five entrance signs, listed as follows: Two (2) on Biscayne Boulevard, the first at the Main entrance, the second at NE 28th Avenue. Currently the second is located on the Jaffe Building parcel. We are proposing relocating the sign to the N.E. 28th Avenue median. · Two (2) on NE 187th Street, the first at the Barnes and Noble entrance, the second at the AMC entrance. · The fifth sign is at the center point entrance on NE 28th Avenue. The road in an internal road inclusive of the property boundaries. See site plan attached for site location. We propose to add two (2) new entrance signs as follows: · The first addition would be at the entrance in the center island of N.E. 28th Avenue at NE 191 Street. · The second addition would be at the rear theatre entrance on NE 29th Avenue, to be located in the south side of entrance island. SEE DRAWING EV-1 We believe that the additional signage is imperative to gain the proper exposure on each highway th bordering the shopping center. Automobile traffic has escalated on both NE 29 Avenue and NE 191st Street and will continue to do so. However, we have no signage along these roads to notify potential customers of our existence and of where to enter the property. See site plan attached for site location. A variance is requested to allow the existing entrance signs to remain and not be removed or replaced by monument signs. Further, that the two (2) new entrance signs be constructed as duplicates in design to the existing entrance signs. The major renovation of the shopping center was in 1992 and 1993 including unusual and unique architectural features, such as the entrance signs, the entrance awning/feature in front of Loehmann's and flags that created a unique architectural signature for the shopping center. To change any single architectural design would destroy the continuity of the design and remove the architecture identifying the shopping center. Page 3 Loehmann's Sign Criteria January 17, 2001 EXTERIOR VISABILITY SIGNAGE ENTRANCE FEATURE This unique feature positioned as a main entrance feature consists of fountains, a covered arched awning 28 feet in height. The entrance face includes an architectural medallion and a sign above it, which reads LOEHMANN'S. We seek approval for the sign as is. SEE DRAWING EV-2 AMC THEATRE Free Standing Sign Located at the comer of Biscayne Boulevard and NE 187th Street. This sign meets the new signage criteria, for movie theatres. The sign design is also consistent with the overall architectural design as mentioned above. SEE PHOTO EV-3 ENTRANCE FLAG POLES and FLAGS These six (6) ftag poles are a continuation of the architectural design and integrity of the signage package of the center renovation. The flag poles are located in the main entrance center island and in line with the main entrance sign. Each pole has two (2) architecturally designed flags that complement the entrance sign and continues the integrity originally put forth by the architects. We request a variance for both the poles and flags so as to maintain the architects original design concept. SEE PHOTO EV-4 WALL and BUILDING SIGNS Following is a list of individual store wall or building signs that can be seen from the roadways. The list is separated in two (2) sections, the first listing are signs installed at the time of the renovation and prior to the new sign ordinance. The second list will be signs installed after the renovation and with the City of Aventura approval. Page 4 Loehmann's Sign Criteria January 17, 2001 EXTERIOR VISABILITY SIGNAGE Wall and Building Signs prior to City Criteria: Location Sign Type Drawing Designation Loehmarm's Storefront Channel Letters EV-5 Barnes & Noble bookstore West Elevation Channel Letters EV-6 South Elevation Channel Letters EV-7 Ruby Tuesday Channel Letters EV-9 International Jeweler's Exchange Channel Letters EV-10 Einstein Bros. Bagels Channel Letters EV-11 AMC 16 Theatres Channel Letters EV-12 South Elevation We request approval of each of the above signs as is. Wall and Building Signs approved by the Ci.ty of Aventura: Rochesters Big & Tall Channel Letters EV-13 West Elevation Men's Wearhouse Channel Letters EV- 14 West Elevation Each &the above signs has had prior city approval. New or modified wall signs: · AMC 16 Theatres- East Elevation: Currently the logo sign is channel letters with two (2) boxes below the logo for changeable letters. We propose to reduce the overall size of the signs and to add a three dimensional feature that duplicates the design of the main entrance feature and continues the architectural integrity of the shopping center. We request approval of this addition. SEE DRAWING EV-15 · A new wall sign, with Publix logo and channel letters, to be installed on the east elevation. The continued increased auto traffic on NE 29th Avenue justifies additional signage for this store. We request approval of this addition. SEE DRAWING EV-16 · We feel it is important that these two signs are available to the customer. To direct them first to park in the east parking lot and then to direct them to these two anchors. Page 5 Loehmann's Sign Criteria January 17, 2001 EXTERIOR VISABILITY SIGNAGE Burger King This freestanding building with logo signage and menu board signage. We propose approval of the existing signage as is. SEE PHOTOS EV-18, 19 & 20 Additional Signage notations: · No neon sign will be allowed at storefront windows visible from the roadways. · Storefront window signage will be allowed per the general criteria. SEE DRAWING GC-4 · Barnes & Noble Bookstore window box sign "Caf6" sign, located in the west elevation window, we request approval, as is. SEE PHOTO EV-17 · Grand opening banner will be allowed per the general criteria. SEE DRAWING GC-4 · Free standing informational signs. IE: no parking, towing service signs, thank you for shopping. SEE PHOTO EV-21 INTERIOR COURTYARD SIGNAGE This includes all signage not visible from Biscayne Boulevard, NE 187th Street, NE 29th Avenue and NE 191st Street. Following is a listing of all existing wall and building signs: Location Sign Type Drawing Designation Barnes & Noble Bookstore-North Courtyard Entrance Channel Letters IC-1 Barnes & Noble Caf6 Box Sign IC-2 Sprint- North Elevation Channel Letters IC-3 Ruby Tuesday-East Elevation Channel Letters IC-4 Rochesters Big & Tall-South Elevation Channel Letters IC-5 Prezzo-North Elevation Channel Letters IC-6 International Jeweler's Exchange West Elevation Channel Letters IC-7 Fish 54-North Elevation Channel Letters IC-8 Einstein Bros. Bagels-North Elevation Channel Letters IC-9 Publix-Pharmacy-Bakery-West Elevation Channel Letters IC-10 We request approval of all the existing signage. Page 6 Loehmann's Sign Criteria January 17th, 2001 INTERIOR COURTYARD SIGNAGE Additional Existing Courtyard Signage: Location Sign Type Drawing Designation Prezzo logo - Awning sign Painted on Awning front IC-11 North Elevation See attached Havana Logo Painted on Awning front IC-12 North Elevation Shopping Center Directory Signs Free standing, Interior lighted IC-13 Free standing shopping cemer sign holders. Any style as long as all are Ten (10) to fifteen (15) signs for posting the same. in-house promotions, roles and regulations, city trespassing ordinance guidelines, inte.rior directory, etc. Storefront window signage Each business storefront See General Criteria attached, window. Under canopy/Blade Sign Under each store's awning, See General Criteria attached, perpendicular to the storefront. Window Temporary Sign Promotional or Sale signs See General Criteria, attached, in window. Movie theatre outside vestibule Ad displays with neon IC-15 Movie theatre outside vestibule Ceiling with neon IC-16 Public restrooms restroom blade sign IC-17 We request all of the existing signage approved as is. Page 7 Loehmann's Sign Criteria January 17, 2001 INTERIOR COURTYARD SIGNAGE Additional Optional Courtyard Signage: · Framed menus attached adjacent to restaurant entrances. SEE PHOTO IC-14 · Sandwich signs to be used by restaurants only. See General Criteria and Drawing attached. · Canopy signs - see General Criteria · Neon signs · Grand opening banner · Awning signs All of the above signs will be incorporated into the property signage approval. GENERAL SIGNAGE CRITERIA A. Wall Signs - Permitted on walls facing external, internal, access roads and internal courtyards. The criteria for the signs will be the same as the current city ordinance. Each Tenant is allowed a sign on each of its exterior elevations. B. Canopy Sign or Blade Sign - Located hanging underneath the pedestrian shelter awning or canopy and perpendicular to the building. Required of each Tenant except the four anchors and out parcel. Sign may be supplied by Landlord at Landlord's option. Sign face 30" wide and 24" deep. Tenant applies copy, which must be approved by Landlord. SEE DRAWING GC-1 C. Awning Sign - A sign placed on an awning that is supported entirely from the exterior wall of a building and composed of a non-rigid material, and a supporting framework. Optional with Landlord approval. Store name or Logo applied to awning valance. Graphics shall be silk screened onto awning, color by Tenant with Landlord approval. Tenant to provide artwork. Applied in the center of the valance and letters are I 0" in height. SEE DRAWING GC-2 D. Directory Sign - A sign index consisting of the names and location of the Tenants. SEE DRAWING IC-13 Page 8 Loehmann's Sign Criteria January 17, 2001 INTERIOR COURTYARD SIGNAGE GENERAL SIGNAGE CRITERIA E. Directional/Instructional Sign - A sign, which guides or directs the public and contains no advertising. The name of the facility (such as store name) to which the sign provides direction may be included when specified conditions or the City of Aventura sign ordinance are met. Sign frames are 61" high and 26" wide, the sign face is 24" x 59". F. Courtyard Directional/Instructional Sign - Same as "E" above, but can include advertising. G. Community Service/Special Event, Sign or Banner - Any temporary signs or banner which advertises solely for a function or event. City permit required of each sign. H. Neon Sign - Any sign or building trim utilizing neon or other similar gas for illumination. No sign can encompass more than 25% ofa storefront window and be readable from any external road. Landlord approval required. I. Portable Sign - Any sign not permanently attached to the ground or other permanent structure or any sign designed to be transported by means of wheels, skid-mount signs, signs converted to A or T frames, Menu and Sandwich Signs: Landlord approval required. Maximum height 4 feet and width of 3 feet. , SEE DRAWING GC-3 J. Window Sign - A sign attached to or printed on the inside of store front window or door. Landlord approval required. Letters and logo's to be painted, silk screened, or gilded on back of glass, limited to 4" letters. Logo's may vary in size, not to exceed 12". Signage in each window pane not to exceed ten percent of each respective window or door. SEE DRAWiNG GC-4 K. Window Sign (Temporary) - 10% of window area up to a maximum of 10 square feet, time limit fourteen (14) days. Businesses or use shall be limited to twelve (I 2) such advertising signs per calendar year. L. Grand Opening Banner - Once per Tenant, allowed at time of Grand Opening of business. Displayed for a period not to exceed thirty (30) days. Maximum size of thirty (30) square feet and maximum height of four (4) feet. SEE DRAWING GC-5