2001-070 RESOLUTION NO. 2001-70
A RESOLUTION OF THE CiTY COMMISSION OF THE CITY OF
AVENTURA, FLORIDA GRANTING APPROVAL OF MULTI-
TENANT CENTER SIGN GRAPHICS CRITERIA FOR SlGNAGE
AT PROMENADE SHOPS LOCATED ON THE EAST SIDE OF
BISCAYNE BOULEVARD BETWEEN NE 203 STREET AND NE
207 STREET; PROVIDING FOR AN EFFECTIVE DATE.
WHEREAS, Section 31-191(i)(1) of the City of Aventura Land Development
Regulations permits the owner of a multi-tenant center or its authorized representative
to comply with the standards for non-residential district signs or alternatively, apply for
approval as a multi-tenant center; and
WHEREAS, the applicant, Gumberg Asset Management, authorized
representative of The Prudential Insurance Company, through Application No. 01-MTC-
01, is requesting approval of multi-tenant center sign graphics criteria for signage at
Promenade Shops located on the east side of Biscayne Boulevard between NE 203
Street and NE 207 Street; and
WHEREAS, the City Manager recommends approval of this request subject to
conditions; and
WHEREAS, the City Commission has held a public hearing; and
WHEREAS, the City Commission finds that the Application meets the criteria of
the applicable codes and ordinances to the extent the Application is granted herein; and
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE
CITY OF AVENTURA, FLORIDA, THAT:
Section 1. Application No. 01-MTC-01 for approval of the Multi-Tenant Center
Sign Graphics Criteria entitled "Promenade Shops Multi-Tenant Center Sign Graphics
Resolution 2001-70
Page 2
Criteria" and "Promenade Shops Exterior Sign Package" dated October, 2001 prepared
by Sign Craft on behalf of Gumberg Asset Management for signage at Promenade
Shops located on the east side of Biscayne Boulevard between NE 203 Street and NE
207 Street, legally described as:
A portion of Tract A, according to the plat thereof recorded in Plat Book 133 at
Page 39 of the Public Records of Dade Country, Florida,
is hereby granted subject to each of the following conditions:
1. The size of the Shell Oil Station monument sign be reduced to a maximum of
20' height and 8' width.
2. The size of the Aventura Tire and Auto Service Center Inc. monument sign be
reduced to a maximum of 20' height and 8' width.
3. The following wall signs be removed or altered:
· The "Subway" wall sign, which is 17.5 square feet oversize at 42.5 square
feet where 25' is permitted by Code and Criteria;
· The words "Treats" be removed from the TCBY sign;
· The second sign on Wonderful Walls reading "Wallpaper Verticals etd' be
removed;
· The words "Deli" and "Bakery" be removed from the Turnbagel sign on the
south elevation;
· The words "Take Home" be removed from the Pizzaz sign;
· The words "The Ultimate Shoe Experience" be removed from the A Step
Above sign;
· The word "Pizza" be removed from the Chuck E. Cheese sign;
· The box or cabinet sign be removed from the Fox sign;
· The box or cabinet sign be removed from the Travel sign;
· The third wall sign on the second floor elevation be removed from Olympia
Gym;
Resolution 2001-70
Page 3
· The fourth wall sign reading "Fitness Center" be removed from Olympia
Gym;
· The sign reading "Aventura Tire & Auto Service Center Inc." on the south
elevation be removed if the freestanding sign requested is approved;
· The Burger King directional signage be reduced to 6 square feet to comply
with the directional signs proposed in the Sign Criteria;
· Any sign that differs from the name on the Occupational License be
removed, including, "Chiropractor", "Dental Office", "Dr. Rodriquez Family
Medicine", "Karate", "1 Hr. Photo", "Cellular Phones", unless the applicant
can provide the City with a DBA within sixty days of the date of this
approval.
4. All other wall signage existing as of the date of this approval and as identified
in the applicant's "Listing of Existing Tenant Signage" be permitted to remain
as long as the existing tenant occupies the space.
5. All window signage for existing and new tenants comply with the Sign Criteria.
6. All tenants applying for new signage be required to comply with the Sign
Criteria.
7. The new corporate identity signage on the Shell Oil Station indicated in the
Exterior Sign Package be approved.
8. That the section entitled "J. Outpamel Signage" be deleted from the written
Sign Criteria. The criteria set out will apply to all tenants in the main plaza
and/or in separate buildings.
9. This approval be granted exclusively to the existing Promenade Shops ~n its
current configuration. Any redevelopment of the center will invalidate this
multi-tenant center sign approval.
Section 2. The City Manager is authorized to cause the issuance of permits in
accordance with the approvals and conditions herein provided and to indicate such
approvals and conditions upon the records of the City.
Resolution 2001- 70
Page 4
Section 3.
adoption.
This Resolution shall become effective immediately upon its
The foregoing Resolution was offered by co-.,~ssio,,e]: Server
who moved its
Commissioner Cohen
follows:
adoption.
The motion was seconded by
., and upon being put to a vote, the vote was as
Commissioner Arthur Berger
Commissioner Jay R. Beskin
Commissioner Ken Cohen
Commissioner Manny Grossman
Commissioner Harry Holzberg
Vice Mayor Patricia Rogers-Libert
Mayor Jeffrey M. Perlow
PASSED AND ADOPTED this 6th day of Novem~
// ~ /J~IEF~EY IV~. 15ERLOW, MAYOR
Ti(T~cSA M. SO,R~ :A, CMC LERK L
APPROVED AS TO LEGAL SUFFICIENCY:
CITY A'I'~ORNEY
This ~solution~v~s. fil~nin tJOffice of the City Clerk this /~da¥of November, 2001.