05-20-2003Jeffrey M. Perlow, Mayor
Zev Auerbach
]ay R. Beskin
Ken Cohen
Bob Diamond
Manny Grossman
Harry Holzberg
AvTlventCity of
ufa
Eric M. Soroka
Teresa M. 8oroka, CMC
Ci_tr Attorney
Weiss Scrota Heffman
Pastoriza & Guedes
AGENDA
MAY20, 2003 10AM
bBowingACESBODmeeting
19200 West Country Club Drive
Aventom, Florida 33180
CALL TO ORDER'~ROLL CALL
MOTION TO APPROVE THE LIONS FOR THE CHILDREN OF
JERSUALEM PROJECT IN ACCORDANCE WITH THE CITY
MANAGER'S MEMORANDUM DATED APRIL 29, 2003.
ADJOURNMENT
This meeting is open to the public, in accordance with the Americans with Disabilities Act of 1990, all persons who are disabled
and who need special accommodations to participate in this meeting because of that disability should contact the Office of the City
Clerk, 305466-8901, not later than two days prior to such proceeding. One or more members of the City of Aventura Advisory
Boards may be in attendance. Anyone wishing to appeal any decision made by the Aventura City Commission with respect to any
matter considered at such meeting or hearing will need a record of the proceedings and, for such purpose, may need to ensure that a
verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be
based. Agenda items may be viewed at the Office of the City Clerk, City of Aventom Government Center, 19200 W. Country Club
Drive, Aventura, Florida, 33180. Anyone wishing to obtain a copy of any agenda item should contact the City Clerk at 305-466-
8901.
CITY OF AVENTURA
OFFICE OF THE CITY MANAGER
MEMORANDUM
TO:
FROM:
DATE:
SUBJECT:
City Commission ~
Eric M. Soroka, ICMA-CM, Cit
April 29, 2003
Lions for the Children of Jerusal~
~ject
May 6, 2003 City Commission Meeting Agenda Item
As per the direction of the City Commission at the April Workshop, the following motion
has been placed on the Agenda:
"Motion to Approve the Lions for the Children of Jerusalem Project" and limiting
said approval to the following:
Authorizing the use of public property to display the Lions provided the
appropriate Hold Harmless Agreement is provided and/or necessary
Special Events Permits are obtained from the City Manager's Office.
Authorizing the use or private property to display the Lions outdoors
provided all necessary Special Events Permits are obtained from the City
Manager's Office.
If you have any questions, please feel free to contact me.
EMS/aca
Attachment
CC01189-03
~he New3enmalem FOul~da~on
4 Ib-qBsh Stzeet, POB 77S 3credere
Tel: g72o2-G2~-2227 I~x; ~'12-2-G23-23cJO
E~mndl:zravlvO~km .mu~.il
cc:
The Hon. 3effrey Perlow
Mayor of the CiLy ur AvenL'ura
Aventura, Florida
USA
via facsimile: (30S)936-0~-02
NO. of pages: 8
Fim't and foremos~ ! would lika to thank the Aventura City Counci[ fOr al3pmving the 'l. Jons fOr
the Children of 3erusalem" project. I am sure boLt~ the C~y of A~entura and the City of
Jeruselem wile establish an ongoing and fruitful relationship that is benerGI to all.
As I underst3nd from Hr, Martin Lindenfeld, rnembem of the C.~ Council were concerned
regarding a number of aspects of the project. Thus, ! wou~ ake ~ outline herewith our
response to t/~elr queres.
1. Enclosed please find collies of our .501 (c) 3 documentation establishing the New
3erusalem Foundation as a recognized non-profit organization in the United States. Tile
documents were issued on December 9r", 3.999, and will be renewed On 3anuary 1=,
2. The New JeruSalem Foundation has carefully planned ~LJons for the Children of
Jerusalem' in orde~ that a very large Ix)rtioa of the pr~ s will Indeed math lie
charitable progran~ in~ended. In our development of the l~roject, five major income
gr_.nc~ating ~.,ources have been determined:
L)
llela Speasorshlps: As I wrtt~ this rne~, the only mega sponsor thus far iS
the Peugeot Corporation, wl3Jch has c~mrnitt~ lo co~trlbuto $200,000 USD t~
the pm.leer. We are approaching an Israeli ceMar company and othem as well
to sponsor the project in order to allow us to finance the production and
sllil;~ing costs for all four auctionS in the United States (ca, $300,000 USD).
Coqlorate $lxmso~hips: We hope to bring to Aventura S0 IJon ~-ulptures
and our aim is to raise $6,000 I~' Item from local (Florida or US) comorate
sl:x:msors. In total we anticipate a ma'~mum of $300,000. This sum ~ould cover
the local budget for organizing project including the banSpor~al~on of the Lions
within Florida, the Gala Dinne~ Event, promotion and ob~er relatad ex!3enses
wlf~.h have been budgeted at ca. $150,000. The balance will be added to the
proceeds raised fn~m the auction.
v.)
Herchandising: AL the moment we are unable to evaluate ~e prejected income
from merchandising. However, ~ ofbhe sates will be added to the
Gala Dinner Event:, We estJmate the partlcipalJon of at least 600-700 persons
at the Gala Dinner event;. 400 of those at~achng will De our corporate ~;por~sors,
with another 200-300 additional guests whOSe tickets wil~ cover their own
expr.~'~e~ at the dinner. Ag of the h~lanr~ will De added to the proceeds
generated by the auction.
Lion Auction: [1: ~: cilfficult at this Ume tu evaluate the total proceeds of the
auction. Nevertheless we anticipate that each lion will be sold for an ave-age
price c~ $15.000 and their we estimate that the t~al income will be $750,000.
We 13et~ve that the n~ Income for the Aventura project will be be'o#een
The entire sum will be divided among the five prOjects outlined in our prOposal in a
proport~m determined by a Public Committee headed by Nm. Aliza Olmert, wife of Vice
Premier of L~-ael and MiniVer of Trade, Industry and Labor Hr, Ehud Olmert. 'l'ne
Internal Compt, mllm' of the New 3erusalem Foundation and its Board Of Director~ will
monitor thb pru~.
The overhead charge of'the New 3erusalem Founda§on is 5% of the net incom~ That
sum is meant to cover the foundation's expenses. [ cio not be~ve trite are many
:ha~0es in the USA that operate on such a Iow overhead budget. We are able to cio so
thanks to the many dedicated volunteem such as Mr. Undenfeid, Mr. Hadto~. NS. Pat~
~3fl'er and Ns. Phyllis Apple, and many other friends of Jerusalem who ere con. butCh§
their time and talents to help Jerusalem's child~n in need,
I wish t~ thank you once again for your bemonai support and that of the Aventura CRy
Council ~owarcLS the project. ! am ~ire that ~Lio[IS t'ot' fr~ Children of 3efLiSalefll" wiJl be
a tremendous success.
Sinc~
Dire .~eneral
Cc:
· Erik M. Soroka - City Manager, City of Aventijra
Ir. IVe~tn Lin~en~d - Co- Chair 'Lions fo~ the Children of 3erusalenl"
HI. Paul Hariton - Co- Chair 'Lions for We Children of 3e~t~ale. m"
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The New 3erusalem Foundation Municipalit~ of Jerusalem
LIONS
for the children
°gERUSALEM
A Presentation to the Aventura City Council
April 2003
3erusalem, April, 2003
Shalom from .lerusalem,
We are pleased to present to the City of Aventura Florida, a concept outline
for "Lion Parade - Lions for the Children of Jerusalem". The past few
years have seen a veritable menagerie of animal sculptures in many major
cities around the globe. Cows grazing in New York and Chicago, moose in
Toronto, bears in Berlin, and Flamingos in Florida have turned city streets into
open-air galleries, creating an atmosphere of fun-filled humor and inspiration.
.~erusalem displayed over 80 lions on the capital's streets in 2002. The
emblem of the city, the "Lion of Judah" symbolizes the courage, heroism and
majestic quality of Jerusalem, arguably one of the most beautiful cities in the
world, lin 2003, nearly 100 new and established artists representing a wide
range of Israeli artistic expression, will produce another 160 life-size lion
statues, intended to decorate the streets of New York, Los Angeles, Aventura,
and Toronto.
.~erusalem holds a special place in the hearts of individuals and communities
around the world. With this in mind we present to you the concept of bringing
40-50 painted Jerusalem lions to Aventura for display, along prominent
avenues, boulevards and promenades. A selected number of lions will be
painted by prominent local Florida artists as well.
Your participation will help a Jerusalem child
regardless of race or religious affiliation
to grow, learn and flourish.
This is our hope and our future, this is the wish you can grant a child.
After a period of display and community events surrounding the Lions'
exhibition they will be sold at a public auction, which the New Jerusalem
Foundation will organize with Aventura. Proceeds of the auction sale will be
directed to financing a variety of specified programs to benefit Jerusalem's
children.
We would deeply appreciate if Aventura would join us in this creative
initiative. We look forward to partnering with you on this fun and exciting
endeavor.
Sincerely,
Zvi Raviv
Director General
The New Jerusalem Foundation
Background
l'n 2002, the Lions of Jerusalem were produced and displayed throughout the
city for nearly 10 months - bringing color, creativity and inspiration to
Jerusalem residents and city streets. This year, the Municipality of Jerusalem
and the New Jerusalem Foundation wish to bring our Lions to you - the
community of Aventura- Florida.
Now more than ever before, opportunities for positive and encouraging
events representing Israel abroad are needed. By bringing Aventura our Lions
we invite you to share in "Lion Parade - Lion5 for the Children of
Jerusalem~- through a creative and cultural event that will give a sense of
solidarity, warmth and positive publicity for .lerusalem, the nation's capital.
Statement of Purpose - (~oals/Objectives
· To have .lerusalem join the international stage of outdoor public
art initiatives by bringing Israeli art and creativity to Aventura
· To focus attention on 3erusalem - national capital of the State of
Israel and the spiritual center of the .lewish people and home to the three
monotheistic faiths.
· To create a series of public relations opportunities for positive and
creative support for .lerusalem and Tsrael.
· To encourage organizations and institutions involved with
Israel and .lerusalem to be partake in a unique and creative program
benefiting. ~lerusalem to strengthen their ties and expand the scope
of their activity.
· To give Aventura the opportunity to join and share in a creative
and exciting project that promotes solidarity and philanthropic
support for Jerusalem's children.
A Su99ested Framework
Aventura Florida 2003
[n Aventura "Lion Parade - Lions for the Children of ]erusa/em"
committees will be established to promote, plan, organize and carry out
activities related to the Lions' arrival in the following areas:
l)
Promotion and Sponsorship - the collaboration and sponsorship by
local organizations or local branches of national organizations and
institutions (especially ones that may have Lions in their Iogos!) are a key
element to the success of "Lion Parade - Lions for the Children of
,leru~alem - Aventura 2005". Prominent members of the Public Board
(see outline below) will be critical in securing sponsorships for events and
promotion and for the I/on Parade Ce/ebrat/on Day, Auction and Gala
Event.
2)
Placement, Community Events and Public Relations of the Lions
in your city - The promotion and placement of the Lions in Aventura will
rely on the knowledge and familiarity of local teams. Creating public
events around the arrival of the Lions will provide opportunities for
community organizations to utilize the Lions for their own charitable
programs (such as marathons, bike-a-thons etc.) and for the community
to get to know Jerusalem, creating "hype" leading up to the L/on Parade
Ce/ebrat/on Day.
3)
Lion Parade Celebration Day, Auction and Gala Event - this final
day of spectacular events will include a community day picnic and
entertainment, the Lion Auction and a Gala Event finale. The day itself will
require community-wide promotion, the auction itself will require
coordination, planning, invitations to local VIP's artists and community
philanthropists as well as for the Gala Event finale. Proceeds of all the
day's events will be dedicated to programs benefiting Jerusalem's children.
(outlined below)
"Lion Parade-
Lions for the Children of Terusa/em"
7 metable of Activities and Programs for Aventura
May - August 2003 - Aventura Lions will be on display in ,]erusalem
August 2003 - 40-50 Lions will be shipped to Miami, Florida for community
events and December Auction
September 22 - October 7, 2003 - Lions will be positioned in 20 of the
largest synagogues in South Florida (from Miami to the Palm Beaches).
Accompanying each lion will be a billboard ouUining the project and the
events, including their exhibition in Aventura during October-November and
the auction on December 4, 2003.
By displaying the lions in the synagogues we hope to reach tens of thousands
of individuals who wi//frequent them during the Jewish High Holiday period.
September - December 2003 - Until the end of the Christmas holiday
season a Lion Parade kiosk will be opened in the Aventura Mall for the sale of
Lion Parade memorabilia and merchandise including porcelain figurines, towels
calendars, mugs and more.
October 8~ 2003 - The 3erusalem Lion Parade to Aventura will take
place with trucks picking up and transporting the lions from the Miami-Palm
Beach area and bring them to Aventura in a day-long public relations "blitz"
promoting their arrival.
October 8 - November 26, 2003 - The lions will be on display in public
and private locations throughout Aventura including the Turnberry Jewish
Center, Aventura Mall, etc.
November 27 - December 4, 2003 - Restoration and repairs of the lions
towards the Lion Parade Celebration Day and Auction
December 4, 2003-
Lion Parade Celebration Day, Auction and Gala ffvent
- Morning to Afternoon - Public Community Picnic at display site a fun-filled
day combined with music, entertainment
- Afternoon - Silent Auction of 75% of the lions
-Evening - A five-star philanthropic event on behalf of the Children of
Jerusalem. A Gala Event Dinner at the Turnberry Country Club with the
participation of the Deputy Prime Minister and Minister of Trade, ]Industry and
Labor of the State of ]Israel Mr. Ehud OImert. We intend to invite State of
Florida Governor 3eh Bush to the event.
December 5 - 10, 2003 - Shipment of Lions to the purchasers.
"Lion Parade - Lions for ]erusalem' Children"
Structure of Committees for Aventura
An [nternational Team headed by Aliza Olmert, Zion Turgeman of
the 3erusalem Municipality and Zvi Raviv of the New 3erusalem
Foundation will join Aventura in planning.
Prominent Sponsors Committee - A Public Support Group will be created
to include prominent citizens of the community in order to set out policies,
and establish the credibility and importance of the project and the events.
The Public Support Group should include members who are willing to host or
sponsor the events, and can convey a sense of strength and prestige to the
project.
f4embers of the Public Support Group:
· William O. Cullum -President, Greater Miami Chamber of Commerce
· ]oaquin F. 81aya -Governor of Broadcasting Board of Governors USA,
Chairman of Radio UN[CA
· Ileana Ro~ Lehtinen- Chairman of the Middle East Committee,
United States Congress
· Cathy Fernandez-Rundle- Miami State Attorney
· Norman Lipoff- Senior Partner of Greenberg and Traurig, Miami
Offices
· Oavi#Efron -Attorney
· PaulNariton- Former Chairman of Keren Hayesod Venezuela now
residing in Aventura
· ~fartin £indenfeld-Former Chairman of Keren Hayesod Venezuela,
now residing in Kendall, FL
· ~fario I~reut~berger-"Don Francisco" the most prominent television
character on Hispanic TV for North and South America
· Or. Amir Baron - Executive Vice-President of Aventura Turnberry
3ewish Center
And others to be recruited...
Structure of Comrnittee$ for Aventura continued...
Co-Chairs of the Executive Committee · PaulHariton
· ~artin Lindenfeld
Members of the Executive Committee
· ElaineAdler-PresidentofAventura Marketing Council
· Patty Softer- Partner, Sofferadkins - Advertising
· FredAdkins - Partner, Sofferadkins - Adverstising
· Phyllis Apple -CEO The Apple Organization - Public Relations and
Promotions
· t~liriarn Zrihen - Former Chair of Women's Division, Venezuela, Keren
Hayesod
And other~ to be recruited,,,
The Program Coordinator and t~lanager of the Lion Parade - Aventura is
Randy Freedman - President of Logistics hlanagement Corporation
The Executive Committee will address the following aspects of the program:
l)
Secure Sponsorships- In efforts Lo bolster community involvement through
local sponsorship, each Lion will be "adopted" by a local sponsor whose name,
company name and/pr logo will be displayed on the base of the Lion statue. Each
display sponsorship will be $6,000. Our goal is to obtain 40 such display
sponsorships - one per Lion. This committee should also be responsible for the
placement and moving of the Lions for the duration of the display and activities.
2)
Education and Community Programming- A primary means to encourage
community interest and involvement in the Lion Parade is through a series of
planned educational and social events designed for all ages that coincide with the
arrival and placement of the Lions in Aventura. Each event, accompanied with
public relations and promotional media campaign for the Lions will generate
interest and excitement over the display period.
· Letter Exchange between Jerusalem andAventura Children and Youth
· Lion Pain~ng Conte~ by Aventura Children and Youth
3) Lion Parade Celebration Day/Auction and Gala £vent-
December 4~ or ~l~ 2003 The day itself will require community-wide
promotion, the auction itself will require coordination, planning, invitations to local
VIP's artists and community philanthropists as well as for the Gala Event finale.
4) Public Relations and Media Campaign -All public relations, advertising and
media campaigns should be coordinated in conjunction with events planned for
Aventura.
Programs for .Terusalem's Chil#ren to be Financed by the
.Terusalem Lion Parade Auctions
Proceeds of the Lion Parade Auction will be dedicated to .3erusalem's Children - without
discrimination of race, religion or creed. Of the 700,00 residents of .]erusalem today, there
are over 300,000 youngsters between the ages of 0-19. .lerusalem is considered a very
"young" city relative to other urban centers in Israel (comparatively to Tel Aviv and Haifa).
Due to the unique composition of .lerusalem society (30% Arab, 28% Ultra-Orthodox,
New Immigrants, 32% traditional and non-Orthodox), the city has a disproportionate number
of large families.
As a spiritual center to the three monotheistic faiths, ~lerusalem's economy has never been
industry based, and thus has centered around governmental and medical services (as the
nation's capital), tourism and high-tech industries. With the current crisis in high-tech, and
the unrest since September 2000, 3erusalem's economy faces many obstacles for its
sustainability. The segments of the population most affected by the sharp drops in municipal
and business income are those weaker segments who most depend on municipal services.
The New Jerusalem Foundation is dedicated to raising funds and resources to help
meet the growing needs of Jerusalem's residents. Working closely with the
Municipality of Jerusalem, the foundation strives to enhance the quality of life for
Jerusalemites addressing projects that meet the daily needs of its residents including,
education, culture and the arts, assistance to the needy, new immigrant absorption,
and more. These projects are among the many exciting and important endeavors that
the Foundation has embraced as part of its efforts to enhance Jerusalem and her
citizens' fives.
· "CARE4KIDS"Afterschool Program For Jerusalem's Underprivileged
Children
Kindergartens and schools operating in poverty stricken areas of Jerusalem are reporting that
there are an increasing number of children who are unable to take part in after-school
activities such as music, science or sports, and that many of the children do not have access
to a computer at home. Some 50% of the children do not have sufficient clothing, others are
only eating a hot meal once every few days, and many children come to school each day
hungry. Children participating in "Care4Kids", take part in enrichment activities such as
drama, music, arts, sports and more as well as receiving remedial assistance with school
studies in the rudimentary subjects such as Hebrew grammar, mathematics, English; etc. in
order to help them achieve their academic goals. The children study from 8:00 am until
3:45pm and receive a hot lunch meal.
· PROJECT "TZAMID" - Programming For Jerusalem's Special Needs
Children
In Jerusalem today there are over 4,500 children and young people with special needs, who
are confronted with the daily challenge of physical and mental disabilities. "Tzamid" meaning
"chain" in Hebrew is the driving rome behind a unique system of city-wide programs, activities
and support networks established by the Jerusalem Municipality to provide services and
assistance to special needs children and their families. A life enriched with cultural and social
activities that include dance, the plastic arts, music, sports and more can give these children
the self-confidence and motivation toward becoming an integrated part of Jerusalem society.
· Jerusalem's Children at Risk - Addressing the Needs of Abused
Children
Jerusalem maintains 22 safe-houses for some 200 children who have been separated from
their home environments (due to domestic violence, abuse and related issues). There is a
demand to create another five such facilities that provide the warm and caring safety net that
these youngsters so desperately need to heal, grow and flourish out of the cycle of violence
and abuse.
· "HA TZLAHA - SUCCESS" A Drop-Out Prevention Program for
Jerusalem Teens
"Hatzlaha" is an intervention program operated by the Youth at Risk Division of the
,Jerusalem Municipality in cooperation with the Jerusalem Education ^uthority and the
Ministry of Education in local Jerusalern schools, that is dedicated to assisting junior high and
high school students who are on the verge of abandoning formal educational frameworks.
Students who join Hatzlaha are between the ages of 14-'i6 who have been identified as "at-
risk" for dropping out. They are generally from Iow socio-economic backgrounds and from
poverty stricken neighborhoods, and/or suffer from problematic home environments. These
students have been identified as having personal emotional and psychological issues due to
these and perhaps other factors.
Over the course of 2 years, students are involved in an intensive program that includes
therapeutic and remedial work on a number of levels:
· Individual therapy and support;
· Group work aimed at strengthening self confidence, changing attitudes, enhancing
motivation and instilling normative behavior patterns;
Learning through experience to promote group cohesion and to channel negative
energies towards constructive activity;
Reinforcing and developing learning skills including provision of private tutors and
creating special learning groups;
· Parental contact aimed towards developing communication skills for releasing parent-
child tensions.
· Ongoing contact with school staff to generate a deeper sense of involvement with the
aims of Hatzlaha and gain their cooperation in assisting students to cope with their
academic and functional ~]ifficulties.
· Recreational Park for Children in the Gilo Neighborhood
The Gilo neighborhood is located on the southern edge of Jerusalem and is a front-line
neighborhood that has been under fire with over 180 shooting incidents in the past b, vo years.
There is a need to develop a new outdoor "green" recreational facility for children in the Gilo
neighborhood to serve the large and growing population and to provide a safe and welcoming
environment for children to play.
The park will include a number of shaded areas as well as three unique recreational
sculptures designed for youngsters by new immigrant sculptor Ruslan Sergeev. The
proposed play area is suitable for young children and toddlers, and will include the artist's
colorful and fantasy-like creatures enhancing the park and the play environment. The artist
has designed a number of works for children's kindergartens and schools, utilizing what he
terms "environmental sculptures" that are designed to serve a both creative and functional
purpose for the enjoyment of the public in general and children in particular. The
"environmental sculptures" utilize materials suitable for the urban setting combinin9 elements
and themes of Man & Nature, and the environment.
The New 3erusalem Foundation
"Lion Parade -
Lions for the Children of Jerusalem"
The Zrsrael Team: The New ]erusalem Foundation and the
I~lunicipality of .lerusalem
The Aventura Executive Committee will be in regular contact with the Israel
Team of "Lion Parade" in order to facilitate mutual assistance and minimize
costs when possible. The Israel Team will provide Aventura with resources
and program materials for "Lion Parade" events. Tasks of the Israel Team
include:
· Creating and Producing the Lions
· Shipping the Lions Overseas to various participating cities
· Creation of Logo/Image/Theme (Branding of Materials to be used)
· Catalogue
· Website
· Available Resources and Assistance for pitching of sponsors and key
figures in each city
· Information and Public Relations - Kits
Partnered Bodies of the Israel Team include the Municipality of Jerusalem and
the New Jerusalem Foundation. A staff coordinator from each office will be
made available for the development and implementation of the project. Our
address is:
The New 3erusalem Foundation
4 Koresh Street, POB 775~ 3erusalem 91007
Te1:972-2-623-2227 Fax: 972-2-623-2390
Email:zraviv@jerusalem.muni.il