April 15, 2019 Arts & Cultural Center Advisory Board Meeting Minutes TiCity of ARTS & CULTURAL CENTER
Aventura ADVISORY BOARD Aventura Government Center
19200 W. Country Club Drive
REGULAR MEETING MINUTES Aventura, Florida 33180
' APRIL 15, 2019 — 10:00 A.M.
1. Call to Order/Roll Call: The meeting was called to order at 10:12 a.m. by Ms.
Simmons. The following members were present:
Ellen Elias
Gloria Muroffl
Edna Schenkel
Lenore Toby Simmons
Absent: Amit Bloom
Judy Scott Lotwin
Rita Regev
Lisa Robbins
Renee Rotta
Others Present: Mayor Enid Weisman
Ronald J. Wasson, City Manager
Ellisa L. Horvath, MMC, City Clerk
Jeff Kiltie, Arts & Cultural Center Manager
There being no quorum, the following informational items were provided.
2. Approval of Minutes: Due to the lack of a quorum, the approval for the May 1,
2018 minutes will be placed on the next meeting agenda.
3. Staff Reports:
Mr. Kiltie introduced the following people in attendance: Shelly Bradshaw - Vice
President of Operations (Broward Center for the Performing Arts), Jennifer Sierra-
Grobbelaar - Director of Marketing (Broward Center for the Performing Arts), Maria
Fulfaro - Marketing Manager (Broward Center for the Performing Arts), Michelle Milsom
and Helen Downey (DowneyMcKay Communications, Inc.), and Scott Miller - Event
Services Manager (Aventura Arts & Cultural Center).
Mr. Kiltie distributed and reviewed a PowerPoint dated April 15, 2019, which highlighted
the following items: Mission Statement, Objectives, Season 9 Overview — By the
Numbers, Season 9 Announcement, Season 9 Overview — Average Attendance by
Genre, Partner Successes, and New Initiatives in 2018-2019.
Ms. Fulfaro and Ms. Milsom reviewed the highlights of the Season 9 Marketing
Overview and the Season 9 Social Media Recap.
' Ms. Muroff arrived at 10:43 a.m.
City of Aventura—Arts & Cultural Center Advisory Board Meeting Minutes 04/15/2019
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The Pierson Grant PR press clipping book was provided for review.
Mr. Kiltie and Ms. Bradshaw continued the presentation focused on the following items:
Aventura Arts & Cultural Center Sales Channels, Demographics, Zip Code Analysis,
Family & Educational Programming at Aventura Arts & Cultural Center, and 2019-2020
Season Programming.
The following additional items were discussed: contacting Florida International
University to provide a speaker series, promoting the donor wall and pavers for the 10th
anniversary, the October 2020 anniversary celebration, and addressing issues with
parking.
Mr. Kiltie will coordinate the next meeting date with the City Manager.
4. Other Business: None.
5. Adjournment: The meeting adjourned at 11:35 a.m.
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Ellisa L. Horvath, MM( - y Clerk
Approved by the Board on October 3, 2019.