May 1, 2018 Arts & Cultural Center Advisory Board Meeting Minutes The City of ARTS & CULTURAL CENTER
A7rt11 11' i ADVISORY BOARD Aventura Government Center
19200 W.Country Club Drive
REGULAR MEETING MINUTES Aventura, Florida 33180
MAY 1, 2018 — 10:00 A.M.
1. Call to Order/Roll Call: The meeting was called to order at 10:08 a.m. by Ms.
Simmons. The following members were present:
Amit Bloom
Judy Scott Lotwin
Rita Regev
Lenore Toby Simmons
Absent: Gloria Muroff
Renee Rotta
Others Present: Susan L. Grant, City Manager
Ellisa L. Horvath, MMC, City Clerk
Jeff Kiltie, Arts & Cultural Center Manager
2. Approval of Minutes: A motion to approve the minutes of the April 18, 2017 and
February 15, 2018 meetings was offered by Ms. Bloom, seconded by Ms. Regev, and
unanimously passed.
Mrs. Grant reported that the new Board would be appointed at the May 1, 2018
Commission meeting.
3. Staff Reports:
Mr. Kiltie introduced the following people in attendance: Shelly Bradshaw - Vice
President of Operations (Broward Center for the Performing Arts), Maria Fulfaro -
Marketing & Sales Manager (Broward Center for the Performing Arts), Helen Downey &
Michelle McKay (DowneyMcKay Communications, Inc.), and Scott Miller - Event
Services Manager (Aventura Arts & Cultural Center).
Mr. Kiltie presented a PowerPoint reviewing the following items: Mission Statement, Our
Journey: An Overview, Where We Are Today: An Overview 2017-2018 Season, Season
8 Launch, Season 8 Overview by the Numbers, Season 8 Overview Average
Attendance by Genre, Partner Successes, and Enhancing Patron Experience. The
launch of the upcoming NSU Lifelong Learning Institute Lecture Series was discussed.
The Board discussed rental fees and increased rental activity.
Ms. McKay and Ms. Fulfaro presented the Season 8 Marketing & Public Relations
Overview, provided the 2017-2018 Arts Season Media Coverage Report (Pierson Grant
PR) reflecting media placements obtained or confirmed without the aid of a clipping
service, and reviewed the Season 8 Social Media Recap.
City of Aventura—Arts&Cultural Center Advisory Board Meeting Minutes 05/01/2018
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The Board discussed Facebook, Instagram, Twitter, testing hashtags, free advertorial
with the purchase of ads, insert magazine in newspaper (Bloomer Times), Aventura
Marketing Council and other community chambers, and Aventura Magazine.
Mr. Kiltie continued his presentation focused on the following items: Aventura Arts &
Cultural Center Sales Channels, Demographics, Ticket Click-Through Channels, Zip
Code Analysis, Arts Access Program, and Smart Stage Series.
The Board discussed Gold Star and other discounted ticketing services. Mr. Kiltie
reported that ACES was the biggest customer for the Smart Stage Series.
Mr. Kiltie finished his presentation with the following: Season 9 Programming and
Promoting AACC in the Community.
The Aventura Arts and Cultural Center 2018-2019 was distributed.
Board members will provide any database they have to include for email blasts.
Mr. Kiltie noted that October 2020 would mark the Center's 10-year anniversary.
4. Other Business: None.
5. Adjournment: There being no further business to come before the Board, the
meeting was adjourned by consensus at 11:05 a.m.
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Ellisa L. Horvath, MM ge•Tty Clerk
Approved by the Board on October 3, 2019.