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October 3, 2019 Arts & Cultural Center Advisory Board Meeting Agenda Arts & Cultural Center Advisory Board Meeting * * October 3, 2019 10:00 A.M. 19200 W. Country Club Drive Fifth Floor Qb,ofExce Executive Conference Room Agenda 1. Call to Order 1 Roll Call 2. Approval of Minutes — May 1, 2018 and April 15, 2019 3. Selection of Chairperson and Vice-Chairperson 4. Staff Reports 5. 10th Anniversary Season / Event 6. Other Business 7. Adjournment This meeting is open to the public. Notice pursuant to Section 286.0105,Florida Statutes,if applicable, is hereby incorporated by reference. In accordance with the Americans with Disabilities Act of 1990, all persons who are disabled and who need special accommodations to participate in this meeting because of that disability should contact the Office of the City Clerk,(305)466- 8901, not later than two days prior to such proceeding. Please be advised that one or more members of the Aventura City Commission may attend this meeting. TheCo of ARTS & CULTURAL CENTER ADVISORY BOARD Aventura Government Center Club REGULAR MEETING MINUTES 19200 ewraoFlorda 3318Ove ""'"""wwwa. ""' MAY 1, 2018 — 10:00 A.M. 1. Call to Order/Roll Call: The meeting was called to order at 10:08 a.m. by Ms. Simmons. The following members were present: Amit Bloom Judy Scott Lotwin Rita Regev Lenore Toby Simmons Absent: Gloria Muroff Renee Rotta Others Present: Susan L. Grant, City Manager Ellisa L. Horvath, MMC, City Clerk Jeff Kittle, Arts & Cultural Center Manager 2. Approval of Minutes: A motion to approve the minutes of the April 18, 2017 and February 15, 2018 meetings was offered by Ms. Bloom, seconded by Ms. Regev, and unanimously passed. Mrs. Grant reported that the new Board would be appointed at the May 1, 2018 Commission meeting. 3. Staff Reports: Mr. Kiltie introduced the following people in attendance: Shelly Bradshaw - Vice President of Operations (Broward Center for the Performing Arts), Maria Fulfaro - Marketing & Sales Manager (Broward Center for the Performing Arts), Helen Downey & Michelle McKay (DowneyMcKay Communications, Inc.), and Scott Miller - Event Services Manager (Aventura Arts & Cultural Center). Mr. Kiltie presented a PowerPoint reviewing the following items: Mission Statement, Our Journey: An Overview, Where We Are Today: An Overview 2017-2018 Season, Season 8 Launch, Season 8 Overview by the Numbers, Season 8 Overview Average Attendance by Genre, Partner Successes, and Enhancing Patron Experience. The launch of the upcoming NSU Lifelong Learning Institute Lecture Series was discussed. The Board discussed rental fees and increased rental activity. Ms. McKay and Ms. Fulfaro presented the Season 8 Marketing & Public Relations Overview, provided the 2017-2018 Arts Season Media Coverage Report (Pierson Grant • PR) reflecting media placements obtained or confirmed without the aid of a clipping service, and reviewed the Season 8 Social Media Recap. • City of Aventura—Arts&Cultural Center Advisory Board Meeting Minutes 05/01/2018 Page 2 of 2 The Board discussed Facebook, Instagram, Twitter, testing hashtags, free advertorial with the purchase of ads, insert magazine in newspaper (Bloomer Times), Aventura Marketing Council and other community chambers, and Aventura Magazine. Mr. Kittie continued his presentation focused on the following items: Aventura Arts & Cultural Center Sales Channels, Demographics, Ticket Click-Through Channels, Zip Code Analysis, Ms Access Program, and Smart Stage Series. The Board discussed Gold Star and other discounted ticketing services. Mr. Kiltie reported that ACES was the biggest customer for the Smart Stage Series. Mr. Kittle finished his presentation with the following: Season 9 Programming and Promoting AACC in the Community. The Aventura Arts and Cultural Center 2018-2019 was distributed. Board members will provide any database they have to include for email blasts. Mr. Kiltie noted that October 2020 would mark the Center's 10-year anniversary. 4. Other Business: None. 5. Adjournment: There being no further business to come before the Board, the meeting was adjourned by consensus at 11:05 a.m. Ellisa L. Horvath, MMC, City Clerk Approved by the Board on October 3, 2019. • • -IMMENNIUMEMPLMOOFThe E ARTS & CULTURAL CENTER ve/tura ADVISORY BOARD Aventura Government Center 19200 W.Country Club Drive REGULAR MEETING MINUTES Aventura, Florida 33180 APRIL 15, 2019 — 10:00 A.M. 1. Call to Order/Roll Call: The meeting was called to order at 10:12 a.m. by Ms. Simmons. The following members were present: Ellen Elias Gloria Muroffl Edna Schenkel Lenore Toby Simmons Absent: Amit Bloom Judy Scott Lotwin Rita Regev Lisa Robbins Renee Rotta Others Present: Mayor Enid Weisman Ronald J. Wasson, City Manager Ellisa L. Horvath, MMC, City Clerk Ii Jeff Kiltie, Arts & Cultural Center Manager There being no quorum, the following informational items were provided. 2. Approval of Minutes: Due to the lack of a quorum, the approval for the May 1, 2018 minutes will be placed on the next meeting agenda. 3. Staff Reports: Mr. Kiltie introduced the following people in attendance: Shelly Bradshaw - Vice President of Operations (Broward Center for the Performing Arts), Jennifer Sierra- Grobbelaar - Director of Marketing (Broward Center for the Performing Arts), Maria Fulfaro - Marketing Manager (Broward Center for the Performing Arts), Michelle Milsom and Helen Downey (DowneyMcKay Communications, Inc.), and Scott Miller - Event Services Manager (Aventura Arts & Cultural Center). Mr. Kiltie distributed and reviewed a PowerPoint dated April 15, 2019, which highlighted the following items: Mission Statement, Objectives, Season 9 Overview — By the Numbers, Season 9 Announcement, Season 9 Overview — Average Attendance by Genre, Partner Successes, and New Initiatives in 2018-2019. Ms. Fulfaro and Ms. Milsom reviewed the highlights of the Season 9 Marketing Overview and the Season 9 Social Media Recap. Ms. Muroff arrived at 10:43 a.m. City of Aventura—Arts&Cultural Center Advisory Board Meeting Minutes 04/15/2019 Page 2 of 2 The Pierson Grant PR press clipping book was provided for review. Mr. Kittle and Ms. Bradshaw continued the presentation focused on the following items: Aventura Arts & Cultural Center Sales Channels, Demographics, Zip Code Analysis, Family & Educational Programming at Aventura Arts & Cultural Center, and 2019-2020 Season Programming. The following additional items were discussed: contacting Florida International University to provide a speaker series, promoting the donor wall and pavers for the 10th anniversary, the October 2020 anniversary celebration, and addressing issues with parking. Mr. Kittle will coordinate the next meeting date with the City Manager. 4. Other Business: None. 5. Adioumment: The meeting adjourned at 11:35 a.m. Ellisa L. Horvath, MMC, City Clerk Approved by the Board on October 3, 2019.