April 18, 2017 Arts & Cultural Center Advisory Board Meeting Minutes The City of ARTS & CULTURAL CENTER
Aventura ADVISORY BOARD Aventura Government Center
19200 W Country Club Drive
REGULAR MEETING MINUTES Aventura, Florida 33180
APRIL 18, 2017 — 10:30 A.M.
1. Call to Order/Roll Call: The meeting was called to order at 10:36 a.m. by Ms.
Gottlieb. The following members were present:
Gloria Muroff, Chairs
Amit Bloom2
Susan Gottlieb
Rita Regev
Renee Rotta
Lenore Toby Simmons
Judy Scott Lotwin
Others Present: Eric M. Soroka, IIMC, City Manager
Ellisa L. Horvath, MMC, City Clerk
Jeff Kiltie, Arts & Cultural Center Manager
2. Public Comment: None.
3. Approval of Minutes: A motion to approve the minutes of the February 7, 2017
meeting was offered by Ms. Regev, seconded by Ms. Lotwin, and unanimously passed.
4. Staff Reports: Reports were provided to the Board as follows:
• Activity Report 2016/17:
Mr. Kiltie introduced the following people in attendance: Shelly Bradshaw - Vice
President of Operations (Broward Center for the Performing Arts), Maria Fulfaro -
Marketing & Sales Manager (Broward Center for the Performing Arts), Helen Downey &
Michelle McKay (DowneyMcKay Communications Inc.), and Scott Miller - Event
Services Manager (Aventura Arts & Cultural Center).
Mr. Kiltie presented a PowerPoint reviewing the following items: Overview (2016-2017
Season), Season 7 Launch, Season 7 Overview, Season 7 Overview by the Numbers,
and Season 7 Overview Average by Genre.
Ms. McKay presented the Season 7 Marketing & Public Relations Overview. Ms.
Fulfaro reviewed the highlighted performances of the Season.
The Board discussed cinema advertising at the iPic in North Miami Beach.
' Ms. Muroff arrived during the Staff Reports(10:59 a.m.)
' Ms. Bloom arrived during the Staff Reports(10:39 a.m.)
City of Aventura—Arts&Cultural Center Advisory Board Meeting Minutes 04/18/2017
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Mr. Kiltie continued his presentation focused on the following items: social media recap,
new horizontal larger banner format for ads in response to the Board's suggestion, and
the Aventura Arts & Cultural Center Sales Channels, Demographics, and Zip Code
Analysis.
The Board discussed targeting a broader market in Sunny Isles Beach, Bal Harbour,
and other local audiences, including concierges in those areas.
• Update on 2017/18 Season: Mr. Kiltie reviewed the events scheduled for
the upcoming 2017/2018 Season 8 Programming and discussed rental fees.
5. Other Business:
The Board discussed offering free theatre tickets to key people in other communities
and schools, as well as providing a ticket raffle at the Aventura Marketing Council.
Additional suggestions were discussed to schedule the Boston Symphony Orchestra,
string quartets, and chamber music.
Mr. Soroka will notify the Board of the next meeting date.
6. Adjournment: There being no further business to come before the Board, the
meeting was adjourned by consensus at 11:34 a.m.
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Ellisa L. Horvath, Mi y Clerk
Approved by the Board on May 1, 2018.