February 7, 2017 Arts & Cultural Center Advisory Board Meeting Minutes The City of ARTS & CULTURAL CENTER
Avert Ur a ADVISORY BOARD Aventura Government Center
19200 W. Country Club Drive
REGULAR MEETING MINUTES Aventura, Florida 33180
FEBRUARY 7, 2017 — 10:30 A.M.
1. Call to Order/Roll Call: The meeting was called to order at 10:36 a.m. by Ms.
Muroff. The following members were present:
Gloria Muroff, Chair
Susan Gottlieb
Rita Regevl
Renee Rotta
Lenore Toby Simmons
Judy Scott Lotwin
Members Absent: Amit Bloom
Others Present: Eric M. Soroka, City Manager
Arleen Llanes, Executive Assistant to City Clerk
Jeff Kiltie, Arts & Cultural Center Manager
2. Public Comment: None.
3. Approval of Minutes: A motion to approve the minutes of the May 18, 2016
meeting was offered by Ms. Lotwin, seconded by Ms. Simmons, and unanimously
passed.
4. Staff Reports: Reports were provided to the Board as follows:
• Activity Report 2016/17: Mr. Kiltie distributed and reviewed an Overview
of the 2016-17 Season to Date.
The Board discussed ways to increase the number of restaurants participating in the
Preferred Restaurant Program. Shelley Bradshaw (Broward Center) provided
comments.
Mr. Kiltie reported on the two performing arts conferences that he attended. He
discussed his focus on enhancing relationships with other performing theatres of similar
sizes in Florida, to partner with for shows.
It was estimated that the average attendance for shows of all genres was over 200 (two-
thirds).
Mr. Kiltie will look into the ability to advertise on the closed-circuit television stations at
the property buildings within the City.
' Ms. Regev arrived during the Activity Report 2016/17(Staff Reports).
City of Aventura—Arts&Cultural Center Advisory Board Meeting Minutes 02/07/2017
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• Update on 2017/18 Season: Mr. Kiltie reviewed the events scheduled for
the upcoming 2017/2018 Season 8 including Returning Series, Theatre, and Additional
Programming.
5. Other Business:
Ms. Bradshaw will review the advertising with specific focus on publishing dates in
correspondence with show dates, as well as the appearance of the logo font/color when
printed in the newspaper.
Ms. Regev distributed and reviewed the recent article ''Why Aventura?" that she wrote
for the Aventura News community newspaper.
The Board discussed improving the signs for the City's events.
Mr. Kiltie requested direction on whether Founders Day at the Cultural Center should be
continued annually, or only be scheduled for specific anniversaries such as 10th (2020),
15th, etc. A motion to eliminate the Cultural Center's Founders Day celebration until the
recommended anniversaries was offered by Ms. Gottlieb, seconded by Ms. Simmons,
and unanimously passed.
The Board discussed the possibility of a lecture series during the afternoons, for next
season.
The next meeting was scheduled for April 18, 2017 at 10:30 a.m.
6. Adjournment: There being no further business to come before the Board, the
meeting was adjourned by consensus at 11:26 a.m.
I x.0A
cry ad 5,"
Ellisa L. Horvath, MMC City Clerk _
Approved by the Board on April 18, 2017.