Arts & Cultural Center Advisory Board Meeting Agenda - 04/18/2017Arts & Cultural Center
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Advisory
Board Meeting
Apfil 18, 2017
10:30 AM
19200 W. Country Club Drive
Fifth Floor
Executive Conference Room
Agenda
1. Call to Order/Roll Call
2. Approval of Minutes
3. Staff Reports:
• Activity report 2016/17
• Update on 2017/18 Season
4. Other Business
5. Adjournment
This meeting is open to the public. Notice pursuant to Section 286.0105, Florida Statutes, if applicable, is
hereby incorporated by reference.
In accordance with the Americans with Disabilities Act of 1990, all persons who are disabled and who need special
accommodations to participate in this meeting because of that disability should contact the Office of the City Clerk,
(305) 466-8901, not later than two days prior to such proceeding. Please be advised that one or more members of the
Aventura City Commission may attend this meeting.
The City of r� ARTS & CULTURAL CENTER
AVe_iiui1 a ADVISORY BOARD Aventura Government Center
REGULAR MEETING MINUTES 19200 W. Country Club Drive
Avenh,a, Flontla 33180
FEBRUARY 7, 2017 —10:30 A.M.
1. Call to Order/Roll Call: The meeting was called to order at 10:36 a.m. by Ms.
Muroff. The following members were present:
Gloria Muroff, Chair
Susan Gottlieb
Rita Regevl
Renee Rotta
Lenore Toby Simmons
Judy Scott Lotwin
Members Absent: Amit Bloom
Others Present: Eric M. Soroka, City Manager
Arleen Llanes, Executive Assistant to City Clerk
Jeff Kiltie, Arts & Cultural Center Manager
2. Public Comment: None.
3. Approval of Minutes: A motion to approve the minutes of the May 16, 2016
meeting was offered by Ms. Lotwin, seconded by Ms. Simmons, and unanimously
passed.
4. Staff Reports: Reports were provided to the Board as follows:
Activity Report 2016/17: Mr. Kiltie distributed and reviewed an Overview
of the 2016-17 Season to Date.
The Board discussed ways to increase the number of restaurants participating in the
Preferred Restaurant Program. Shelley Bradshaw (Broward Center) provided
comments.
Mr. Kiltie reported on the two performing arts conferences that he attended. He
discussed his focus on enhancing relationships with other performing theatres of similar
sizes in Florida, to partner with for shows.
It was estimated that the average attendance for shows of all genres was over 200 (two-
thirds).
Mr. Kiltie will look into the ability to advertise on the closed-circuit television stations at
the property buildings within the City.
1 Ms. Regev arrived during the Activity Report 2016/17 (Staff Reports).
City of Aventura— Arts & Cultural Center Advisory Board Meeting Minutes 02/07/2017
Page 2 of 2
• Update on 2017118 Season: Mr. Kiltie reviewed the events scheduled for
the upcoming 2017/2018 Season 8 including Returning Series, Theatre, and Additional
Programming.
5. Other Business:
Ms. Bradshaw will review the advertising with specific focus on publishing dates in
correspondence with show dates, as well as the appearance of the logo font/color when
printed in the newspaper.
Ms. Regev distributed and reviewed the recent article "Why Aventura?" that she wrote
for the Aventura News community newspaper.
The Board discussed improving the signs for the City's events.
Mr. Kiltie requested direction on whether Founders Day at the Cultural Center should be
continued annually, or only be scheduled for specific anniversaries such as 10th (2020),
15th, etc. A motion to eliminate the Cultural Center's Founders Day celebration until the
recommended anniversaries was offered by Ms. Gottlieb, seconded by Ms. Simmons,
and unanimously passed.
The Board discussed the possibility of a lecture series during the afternoons, for next
season.
The next meeting was scheduled for April 18, 2017 at 10:30 a.m.
6. Adjournment: There being no further business to come before the Board, the
meeting was adjourned by consensus at 11:26 a.m.
Ellisa L. Horvath, MMC, City Clerk
Approved by the Board on April 18, 2017.
Aventura Arts & Cultural Center
Advisory Board Presentation
April 18, 2017
AVENTURA
ARTS&
CULTURAL
CENTER
Overview
2016-2017 Season
Number of SOLD OUT performances: 32 to date ( t1% increase from previous season)
Total Attendance to date: 19,981
Partner success:
Miami International Piano Festival added a 5t" concert to their series with two
sold out performances and saw an average attendance increase of 16% from
previous season.
Slow Burn Theatre Company's "Avenue Q" sold out a total of 4 performances
By popular demand, Foreign Film Series increased performances from 6 to 8.
Increased rental activity in the form of more commercial performances such as;
Atlantic City Boys, Nestor Torres, Almost AHBA, Decades Rewind and Popovich
Comedy PET Theater.
Season 7 Launch
August — November, 2016
The 2016-2017 season initial on -sales
and season announcement resulted in
7887 ticket sales across 78 titles. An
average of 101 tickets per title.
"Early Bird" discounts offered on series
subscriptions and group sales.
x
Bravo Amici, November 12 Bobby Collins, November 19 Fable Martino, November 20
Aventura Comedy Series Miami International Piano Festival
Avenue Q December 1 -4 The Nutcracker, December 9 -11 Forbidden Broadway
Slow Bum Theatre Co. Arts Ballet Theatre of Florida January 5-6
A Celebration of the
Nat "King" Cole Trio
January 9
Sierra Boggess, January 25
Broadway Concert Series
Slow Burn Theatre Co.
February 24
Season 7 Overview
Aventura presents
PACA Presents —
Rentals -
ACES events —
Total paid tickets (to date):
19,871
# Titles #Performances
40 51
5 8 (includes Family Fun and Summer Camp)
50 56
19 27
Rental activity increased by 28% from previous season.
Season 7 Overview By The Numbers
Titles
Performances
Days Booked
Average Attendance
Sold Out Performances
115
142
10%
WOMENINUSIC'M
Louise Pitre Sierra Boggess Elisa Furr stars in A Tribute
Sings the songs of Judy Garland January 25 to Celine Dion
January 7 Broadway Concert Series February 8
202
32
Ih
�'
Roslyn Kind
February 11
The Sound of Karen Carpenter Linda Lavin
starring Joanne O'Brien March 29
February 15 Broadway Concert Series
Season 7 Overview
Average attendance by genre
Family/Education
228
Dance
191
Concerts
176
Film
247
Comedy
194
Classical
235
Theater/Drama/Musical Theater
239
Variety/Magic/Spectacle
237
Community/Misc.
173
Season 7 Marketing &Public Relations Overview
Continued partnership with Miami Herald. Increased spend to include email blasts and
online banner ads.
Partnered with NCM Cinema advertising and expanded into Regal Oakwood Cinema,
Hollywood, FL.
Strengthened presence in Miami media community; Miami Time Out magazine, Discover
Miami Neighborhood in partnership with Greater Miami Convention & Visitors Bureau
and Miami Live Arts Month.
Created new TV commercial with new patron testimonials and inclusion of venue
enhancements.
Social Media — Enhanced presence on Instagram with artist takeover & ongoing daily posts
and continued presence on Facebook and Twitter.
Season 7 Marketing &Public Relations Overview
Broadway Concert Series
50% of ad budget dedicated to digital components which resulted in 49% ticket
buying via i nternet/mobile vs 42% box office. Demo: 46.9% Dade, 26.52% Browa rd,
7.18% Palm Beach.
The Magic of Bill Blagg Live!
We created a Facebook "boost" via promoter in a two week period before the
performance and sold 84 tickets day of show and 40 tickets via Goldstar.
Cross -Promoted with Broward Center customer database
Antonio Carlos Jobim
Targeted loyal jazz audiences via Miami Jazz Org. with Antonio Carlos Jobim SOLD
OUT performance - 76% of the audience from Dade/Miami.
Season 7 Marketing &Public Relations Overview
Social Media Recap:
Instagram — 79 Posts, 133 followers, 4 following
Facebook — 1,270 following
Twitter - 1,382 tweets, 439 followers, 6 following
Aventura Arts Ctr. @aventuracenter - 5h
Golden Globe nominee, The Brand New
Testament, is hilarious, irreverent &
irresistible #ForeignFilm
#AventuraCenter Tweet
Aventura Arts & Cultural Center
=ebruary 7 • d
Hot from touring with sister, Barbara Streisand, @RoslynKind kicks off
#Valentine's with romantic ballads for all www.aventuracenter.org
Instagram Artist Takeover and post
Facebook post
AACC Horizontal Logo
Following input from the Advisory Board we created an additional logo format option to
allow for more flexibility in marketing designs to increase exposure and presence in print
ads and collateral materials.
Aventura Arts & Cultural Center Sales Channels
■ Box Office/Walk-Up 52 ■ Internet 32% Mobile/5rnartPhone 10°l ■ Phone 6
Aventura Arts & Cultural Center Demographics
Identified Fans
3,567
EDUCATION LEVEL
High School or Less (33.19%)
i College (34.58%)
Grad School (32.24%)
AGERANGES
Married
56%
60%
50%
40%
30%
20%
10%
■
■
_-
0%
18-24 25-34 35.44
45-54
55+
Child Present Male Female
60% 42% 58%
PREFERRED PAYMENT METHOD
AMEX (21.23%)
Viscover (2.47%)
i MasterCard (17.32%) Aviv*
Visa (39.06%)
Other (19.93%)
INCOME
40%
30%
20%
10%
=0100 ..
0%
$0.30K $30.50K SW -751K $75.100K $100.125K S125K+
Aventura Arts &Cultural Center Zip Code Analysis
Hal
Hollywc
Ft. Lauderdale, 6.61,
N. Miami B., 2.0%
Baca Ratan, 1.1°/o
Minn► IclPc R 7 AO/ I
Miami, 12.5%
aura, 35.0%
No Zip/Data, 16.6%
■ Aventura
■ Na Zip/Data
LA 1on,
Outside Tri-Cou my
■ Ft. Lauderdale
■ Hollywood
■ Hallandale
■ Sunny Isles B.
■ N. Miami B.
■ Baca Ratan
Season 8 Programming
b A Temptations Revue
Arts Ballet Theatre of Florida
Season
Broadway Concert Series
Catapult
Chris Mann A Night with the
Phantom
Cirque Zuma Zuma
Family Fun Series
Foreign Film Series
Loesser Known
Miami International Piano Festival
On Golden Pond
Pop, Rock & Doo Wopp Live!
Slow Burn Theatre Co. — Disaster &
Peter & The Star Catcher
Smart Stage Matinee Series
Steve Solomon's Cannoli, Latkes
and Guilt
The Second City
We Rock then We Soul
O�ARD C�kT
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ERIES.,
CHRIS MANN
,l A NIGHT WITH