05-18-2016 Arts & Cultural Advisory Board s
�� =" l
- -•
Arts & Cultural Center
Advisory
vAePc ofEx 1.1v Board Meeting
May 18, 2016
r 10:30 AM
•
• •„�.,ki.,,$,jt 19200 W. Country Club Drive
t Fifth Floor
: : Executive Conference Room
Agenda
1. Call to Order/Roll Call
2. Approval of Minutes
3. Staff Reports:
• Activity report 2015/16
• Update on 2016/17 Season
4. Other Business
5. Adjournment
This meeting is open to the public. Notice pursuant to Section 286.0105, Florida Statutes, if applicable, is
hereby incorporated by reference.
In accordance with the Americans with Disabilities Act of 1990, all persons who are disabled and who need special
accommodations to participate in this meeting because of that disability should contact the Office of the City Clerk,
(305) 466-8901, not later than two days prior to such proceeding. Please be advised that one or more members of the
Aventura City Commission may attend this meeting.
The City of ARTS & CULTURAL CENTER
AYettUra ADVISORY BOARD Aventura Government Center
19200 W. Country Club Drive
REGULAR MEETING MINUTES Aventura, Florida 33180
, MARCH 2, 2016 — 10:30 A.M.
1. Call to Order/Roll Call: The meeting was called to order at 10:35 a.m. by Mr.
Soroka. The following members were present:
Amit Bloom
Susan Gottlieb
Gladys Mezrahi
Rita Regev
Renee Rotta
Lenore Toby Simmons
Members Absent: Gloria Muroff, Chair
Others Present: Eric M. Soroka, City Manager
Ellisa L. Horvath, MMC, City Clerk
Steven Clark,Arts & Cultural Center General Manager
2. Public Comment: None.
3. Approval of Minutes: A motion to approve the minutes of the April 8, 2015
meeting was offered by Ms. Gottlieb, seconded by Ms. Simmons, and unanimously
passed.
4. Staff Reports: Reports were provided to the Board as follows:
• Activity Report 2015/16: Mr. Clark provided a brief overview for the
2015/16 season.
• General Manager: Mr. Soroka reported that Mr. Clark would be leaving
the Aventura Arts & Cultural Center as General Manager. Mr. Clark
reported that his last day would be April 1, 2016, as he was going to the
Pembroke Pines Theatre of Performing Arts. A search is being conducted
for his replacement.
• Update on 2016/17 Season: Mr. Clark provided an update for the
2016/17 season. He noted that Darlene Love would not be included and
other items were being worked on that were not listed. He reviewed the
demographics for the shows, as of December 7, 2015.
Ms. Bloom suggested that You Tube acts be considered. Mr. Clark reported that was
being looked into, but it was difficult to book them at Aventura's smaller venue.
Mr. Soroka reported that based on a review on how tickets were sold for the Aventura
Center, the majority were sold at the box office.
City of Aventura—Arts&Cultural Center Advisory Board Meeting Minutes 03/02/2016
Page 2 of 2
Ms. Rotta will provide Mr. Clark with information on the National Yiddish Theatre.
5. Other Business: None.
6. Adjournment: There being no further business to come before the Board, the
meeting was adjourned by consensus of the Board at 11:14 a.m.S
1 I 0\\ fiet,
ecs4 £
Ellisa L. Horvath, MMC, City Clerk
Approved by the Board on May 18, 2016.
H. DE-
weC�w
QavU
CD
W .- •'
A*
4
(13 \ . .
♦,, r r7
i 0
0S L 00
al �- R 9 '
4
M
>,
'-tib), •
t
i CO (XS ,' .
Q >, E sl
L. 0
•� 'r
i •
CD 73
a
!.
• ' L
r.
r
• i
1 i""}I
F •
I
Overview
2015-2016 season
Number of SOLD OUT performances: 31 to date (10% increase
from previous season)
Total Attendance to date: 23,918 (3% increase from last season)
1 Partner success:
0 Miami International Piano Festival added a 5th concert to their
series and saw a 3.5% increase in their average attendance.
1 Miami Jewish Film Festival's Opening Night sold out 2 years
in a row and plan to celebrate their 20th anniversary at AACC
AVENTURA
ARTS&
CULTURAL
CENTEF -
J
Season 6 Overview
Average attendance by genre
Family/Education 207
Dance 203
Concerts 198
Film 279
Comedy 159
Classical 186
Theater/Drama/Musical Theater 137
Variety/Magic/Spectacle 241
Community/Misc. 217
AVENTURA
ARTS&
CULTURAL
CENTEF -
J
AVENTURA
Season 6 LaunchARTS&
CULTURAL
CENTER
August 4 — November 17, 2015-201617/1,
! ,.„..7..A.0._
2015 .r Err ry
trfrpr,..rery .., ,.
f/ II,. +of...
A y
The 2 015-2 016 season kieked off to • TANGObeeesiort Ballets with Latin Flavor Bernadette Peters Bobby Collins rata Choch eve
a great start with a marketing ° u'x" Baler 'a" November 21 November 22
:rt;8�eel Tiwntrn of F�ryr • ��- +lwrrlue(:.xrwdy Serres Mw1+1 InVxnen[.nWl Faro VesWd
campaign via print, PR and email to i _ .--� -
�w • Y
promote the season D 0 G F I G HT �' atr ' • I
announcement/on-sale launch /
r� �l�
period. OOpflpM 3 Men and•Babe...Grand! Brad Roes New York Gilbert&Sullivan Norm Lewis
December 38 AToast to Sinatra December 29 Meyers lee Got a little Twist January 10
Proem TlaebCarni December 18 IUusarnst Extraordnaaer January 7 Woa'Nmy Concert beer,
Total tickets sold: .,� HOOKING L I V E
��, , ,, up WITH In Central Park
isr J REvisiiED
•
8229 tickets, 38% increase from Jim Wtter's Jerrod Spector Forever Tango in Concert The Second City Live in Central [Revisited):
Still Rock'hY'Roll To Me January 20 January 22 January'-7-26 Simon and Garfunkel
previous season. January 16 `'r fi`. :`rt (( ornery 29
•
, 111101
./.. .... '. Rp ,1YC�
ie .., /-±1 flii frnirCI 4, I
Always...Patsy Cline New Shanghai CICW NpmopNponwma Brenda Braxton Patina Miller
February 4 February 28-29 March 10-13 Math 31 April 6
On Sale Oct6 r On Sale Oct a Sow Burn ThsasreCarryar/ Biesome Cancan Seas, Broadae,Ccnowt Sanas
TICKETS at aventuracenter.org - . •. . .-
Box Office 877.311.7469 I Groups 954.660.6307 13 11 tfaventuracenter
AVENTURA
ARTS&
CULTURAL
CENTEF .
0
Season 6 Marketing & Public Relations Overview
• 5th Anniversary Kick-Off - Introduction of AACC 5th
Anniversary logo and on-air segment on NBC "Six
in the Mix."
0 Season Overview — In addition to ourartnershi AVENTURA
p p
with Miami Herald, we strengthened our presence ARTS &
in radio. CULTURAL
CENTE '
Engaging new audiences — Presence in a wide- Celebntrings,a.,oft& rtr,me
le
range of media serving the African American and
Latin community.
Social Media — Enhanced presence on Facebook
and Twitter.
AVENTURA
ARTS&
CULTURAL
CENTEF1-
r
1.
Preferred Restaurant Partner Progr7E7 ..
Following input from the Advisory Board and the APreferred
Commission, the Preferred Restaurant Partner program was CFNTERESTgURgNT
launched at the beginning of season 6 with 4 local RS
restaurants participating; Captain Jim's Seafood Restaurant,
ti r
Corsair, Hard Rock Miami and Tony Roma's.
ti
Dine and Dash to the Show - Exclusive Dining Deals for Ticket Holders •
BY BEVERLY PERKINS "Tit .4 4
AsewwAra& Named one A the 10 Hottest New Restaurants In Mkord by¬ Is CORSAIR ;',
o
Cultural Caller by Scan Crenate.This 7lenberry Isle eatery features hearty.Etamhouse-style cook- I�-�
ticket lwIdes.run Ing and Averdutu Ails&Cultural Censer ticket!widerscon receive 20%all thew 'r'
now enjoy more benw I' check. -` t
balers a of a show AV E N T U R A Baysfde'a very own tfoud Rock Cob will give a tree urian of their lamed wings
Y with the new Referred when ticket holders spend$50.Also offering a free appetizer up to 512 n value is exclusive discount a
F Restaurant Portnera ARTS & Sunny isles Tony Roma a known for In ribs and so much more. nd offers by PreSenang your
Theprogramspecialgratuitiesb! AvenidieArts any (aalpCene�asststubframedel'show
Z Program. Theseoffers do not Include ox and and are subject t to ticket)to
D offers excluatve din. change.rix man infxmetion,vain wvwaventur centor.orch imtHIning,i d Restaurant Partners
o�opportunities with CULTURAL
pocihc discounts For The Aventura Arts d Cultural Center.a/4,8(14-souarc-foot.330-
All r T r seat waterfront compler hosts performing arts,cultural and
0 theatre-goers
particm�aurants _ C I I r • educational programming for all ages is located at 3385 N.E.788 .14F4.,,
V are located rear the i... Street in Aventura. CORSAIR
Aventine
&Cultural
2950 West CID*
Center.Thereefore,allow- ' � y_ .� I ktatrn.Fir, 33t9I 1999g West Cour
r:N.r; s W Are n.rwrre Nortfigh
Ing guests to dine to Awe'�tura.Ftp g ere
proximity and never miss 34venturac
80a curtain call. •-.'•_- - '"We are thrilled to otter thin perfect entertainment combination,"said Aventura Arm&Cultural Center rsueTo>� oI1sAss,General Manager Steve Clan"Anything we cent do to oMance the experience �- r aoasyaidsliyfg p,� 'vu1fir our guest.is a win-win Icor bah rhe Center and our restaurant partn rs - f�BcalrtepkyR•Zpp18t:15u C,oy,�Currently.four popular area restatra.la have partne ed and each haw Ther4 Ili
+ i � �IMKN even rt 33fSg his gymenure rrpeclni offer!a crier In mrehe thenffer,grrnre elmply need to show their 111??? r�}I �rkp'Itr _ F epticket stub far performances held an the same day err evening-Significant din- ,canrosarid free menu Items are Includer.at this lime and are fabled to change . wWw•aet�ter•Ur ,'yj
Captain Jim's Seafood Minket Restaurant In North Miami tiers a 15%din- a 9•le
S i:
C'din i ng
count of the check(excluding lobster and store crab).This establishment was
featured an CNN's Anthony lourdc n's Parts Unknown.
AVENTURA
ARTS&
CULTURAL
CENTER-.
0
Aventura Arts & Cultural Center Survey 2016
A survey was conducted at the beginning of 2016 to measure our customers'
entertainment experience. Approximately 10% of the patrons responded.
92% overall rated the quality of performances as GOOD - EXCELLENT
93% agree that the staff are courteous and professional
87% agree that ticket purchasing is quick and easy
84% agree that ticket prices are of good value and fit their budget
3 . 5x average patron repeat rate in a season
AVENTURA
ARTS&
CULTURAL
Aventura Arts & Cultural Center Sales Channels
Channel
IWalk-Up 555.19%
Internet 37.81%
Phone 7.00%
AVENTURA
ARTS&
CULTURAL
CENTER
Aventura Arts & Cultural Center Demographics
2015-16 Aventura - 131 Events
64.1
10%312015-6/19/2015
Demographics Lrfetime
MarrteC Ch.lci Present 0 Male 0 Ferule
VV71 58% $ 56% ' 44% 56%
EDUCATION LEVEL PREFERRED PAYMENT METHOD
• AMEX(25.79%)
• High School or Less(28.83%) • Discover(2.17%)
College(37.60%) • MasterCard(16.58%)
• Grad School(33.56%) Ale V sa(33.04%)
410 Other(22.43%)
AGE RANGES INCOME
60% 40%
50%
40% 30%
30%
20%
20%
10%
10% ■ I
■
091(,
18-24 25-34 35-44 45-54 55+ 0%
SO-30K 530-50K 550-75K $75-100K 5100-125K 5125K+
AVENTURA
ARTS&
CULTURAL
CENTEI
Aventura Arts & Cultural Center Zip Code Analysis
Crty
•Aventura 27 58%
•Miami 9 70%
4 Hollywood 4 73%
•Fort Lauderdale 3 20%
•Sunny Isles Beach 2 71%
27 5$% •
Hallandale Beach 2 71%
•North Mrami Beach 2 19%
Boca Raton 2 05%
••Datsce TR-County 36 28%
No Zip Code Provroee 8 85%
9 10%
205%
2 19%
271% 885%
271%
3 20% 4 73%
AVENTURA
ARTS&
CULTURAL
CENTER-
Aventura Arts & Cultural Center Expanding our Reach
x.ra..nrr. Weekty Picks ended td,.dee ere ee
.� mane nrs week
Bobby Coreslbe WeefordThe Werimat 11-*Irao-cs(y
American&Hi nes Arena
Sat.1X19'15
oltae Fl otim 15
See Tickets
1111 Meier
awl araery.*cmt m Atera Bald area11MLady Mfl�rtr
blr
A rbnu Arta&cut nal Caw. 111116.' Larry Anietenu a Wheels Up 7015 TaJ vole
Nswr Bayes S Sae Hee
Farted Vo*.Arsd1Rwte at/he S Finned
Fara a
See Tickets stn a9,+.�.'ts
•
all George Watstotl ,reran
: r,a.ro ur v,.ac,.�x Ei ser.
Avoca-est An* LurkedCenterEven•Hoppadnr Scot
Wed 1106'15
•• Ciro Brown
-.-. .- Cars amen 0.Ne hail FY Odd Rai
Andrlea'ded,nes Arra
1AL 09,U3115
a... t - -- - ---- - - -- •-
lose IA&Rodriguez
'►- Ava aR Sur Fir Aaree+r++Cuter And
Crehesto
Avr+em Ane S Geta Una �.�I.�.,,,
c., 11/76'15 Marc
Arn akar Ain red Arena
gat 11?1X3.'1t Ie0/SAr1s
Iheartradio Fiesta LaMar
nabiMeaRi J c Resta laird PTaraetU tn.
Spite
Arena Ricardo Aquae
Amen tarWni arra
Sat 09'18715
See TIci;ets
AVENTURA
ARTS &
CULTURAL
CENTER-
)
Season 7 Programming
. ' • f 40177-.). % • ' •
'; \ 4. V
► A Night to Remember `y, -
► Arts Ballet Theatre of Florida Season 1. $
► Broadway Concert Series - Sierra Boggess, Leslie 1.
Odom Jr, Linda Lavin & Billy Porter 1 4 , ,
► Bravo Amici (Founders Day Event) .. ,
► Dance NOW! .; -
► Defying Gravity: The Music of Stephen Schwartz y Y ?
► Doo Wop Project
► Elisa Furr-Tribute to Celine Dion Avenue i.,► Family Fun Series
► Forbidden Broadway111111 .1.
► Foreign Film Series •
,.
► Fushu Daiko i,
► Jump, Jive & Wail featuring The Jive Aces ;.. ;CI► Justin Roberts and the Not-So-Ready-for Naptime %mg _STEP ;CI
Players
► Louise Pitre - Over the Rainbow
► Mark Nadler: Tschaikowsky & Other Russians ,,, !! !" •so "' '• ;,
.� - I ••••,!ui ins.'s
► Miami International Piano Festival ��
.tialieri -
► Rock Legends ,� \ / ~�
► Roslyn Kind Lj .di ;„411
► Side by Side: A Steve Lawrence & Eydie Gorme �;
Tribute ,
► Slow Burn Theatre Co. - XANADU & Avenue Q 4 f f
► Step Afrika! - r
► Steve Solomon's My Mother's Italian My Father's epow' ° "a.T �l
Jewish & I'm in Therapy e4, V , a'
► The Hands of Liberace starring Philip Fortenberry fan1+I f • 1 1
► A Celebration of the Nat "King" Cole Trio
g SERIES
ii ,Mi _
► The Sound of Karen Carpenter issintimoi
► What's New Pussycat?
AVENTURA
ARTS &
CULTURAL
CENTER-,